The Business Game

If half your sales team is missing target, this episode is your wake-up call!

The Business Game Season 1 Episode 47

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Join hosts Steve Plummer and Kalena Stano on The Business Game, A Podcast That Moves The Needle. 

In this episode, they sit down with 40-year sales veteran Walter Crosby, CEO of Helix Sales Development and host of the Sales and Cigars podcast, to unpack what truly separates elite sales performers from the rest. From surviving 400 cold calls a day in New York City commercial real estate to building high-performing sales teams across the US, Australia and beyond, Walter reveals how to sell without losing your soul, rewire your mindset for rejection, and turn sales into a values-driven, high-revenue career. Perfect for business owners, entrepreneurs, sales leaders, SDRs, B2B sales teams, and founders who want more pipeline, better conversions, and sustainable revenue growth.

In this episode, you’ll discover:

In this episode, you’ll discover:

* Why over 50% of salespeople should quit (and how to know which side you’re on)
*The mindset shift that turns constant rejection into six-figure sales success
* How to build a high-performing, ethical sales culture that doesn’t burn people out
* The real difference between being liked vs. being respected in sales conversations
* How great sales leaders use coaching, fundamentals, and motivation to drive revenue growth year after year

Connect with Walter Crosby - Helix Sales Development:
Website: https://helixsalesdevelopment.com/ 
LinkedIn: https://www.linkedin.com/in/walterlcrosby/ 

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