The Business Game
The Business Game, A Podcast That Moves The Needle
Ready to level up your business and leadership game?
The Business Game, A Podcast That Moves The Needle - brings you unfiltered business insights, startup stories, and scaling strategies from global leaders, founders, and innovators who’ve built thriving companies.
Hosted by Steve Plummer and Kalena Stano, each episode dives into real-world case studies, growth tactics, and leadership lessons that reveal what it takes to win in today’s competitive business landscape.
Whether you’re a small business owner, startup founder, or corporate innovator, you’ll walk away with actionable tools to grow smarter, lead stronger, and scale faster.
New episodes drop every Thursday and Saturday on Spotify, Apple Podcasts, iHeartRadio and all major platforms.
Watch video episodes on YouTube and explore more at thebusinessgamepodcast.com
The Business Game
He Turned Credibility Into Millions?! JJ Carter’s PR Playbook
From living in his car to running a multi-million dollar PR agency, here's how JJ Carter turned credibility into cold, hard cash.
Join hosts Kalena Stano and Steve Plummer on The Business Game, a podcast that moves the needle, as they sit down with JJ Carter, founder and CEO of GLDN PR. Learn JJ's proven strategies for getting featured in top publications like Forbes, Business Insider, and major podcasts without paying for placements. Plus his unique approach to crisis management, social media content strategy, and turning PR into actual revenue growth for your business.
In this episode, you'll discover:
* How to build credibility and authority online in 30 days using free PR strategies and podcast appearances
* The 33% content framework for LinkedIn and social media: credibility-driven, authority-driven, and personality-driven posts
* Why traditional PR firms fail to move the needle and how to use media placements to increase revenue and close sales
* JJ Carter's exact playbook for starting from zero: landing Forbes features, press releases, and building third-party validation
* Crisis management secrets: how to respond to negative publicity, handle controversy, and turn disasters into opportunities for brand growth
Connect with JJ Carter - Founder of GLDN PR:
Website: https://www.gldnpr.com/
LinkedIn: https://www.linkedin.com/in/jj-carter-aa293119b/
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Thanks to Trafftrak for sponsoring todays episode. They keep businesses on track so your schedule never hits a red light! Head to trafftrak.com to get started
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