The Business Game
The Business Game, A Podcast That Moves The Needle
Ready to level up your business and leadership game?
The Business Game, A Podcast That Moves The Needle - brings you unfiltered business insights, startup stories, and scaling strategies from global leaders, founders, and innovators who’ve built thriving companies.
Hosted by Steve Plummer and Kalena Stano, each episode dives into real-world case studies, growth tactics, and leadership lessons that reveal what it takes to win in today’s competitive business landscape.
Whether you’re a small business owner, startup founder, or corporate innovator, you’ll walk away with actionable tools to grow smarter, lead stronger, and scale faster.
New episodes drop every Thursday and Saturday on Spotify, Apple Podcasts, iHeartRadio and all major platforms.
Watch video episodes on YouTube and explore more at thebusinessgamepodcast.com
The Business Game
How Shark Tank PR can 10x Your Brand Awareness: Scaling to $1mill+ with E-Com Founder Liam Trolio
How Shark Tank PR can 10x Your Brand Awareness: Scaling to $1mill+ with E-Com Founder Liam Trolio
Join hosts Jazmyn and Kevin on The Business Game as we unpack how to build, scale, and exit DTC brands with Liam Trolio — eCommerce founder, consultant, and mentor who has driven 8M+ AUD in online sales across 10+ Shopify brands, including CupKings and several multi–six-figure exits. Liam brings a finance-first lens from a Big 4 tax background plus hands-on playbooks for product research, conversion-led store design, and performance marketing.
In this episode you’ll discover:
How Liam turned corporate skills into a repeatable Shopify playbook that generated 8M+ AUD in sales
Lessons from Shark Tank Australia and using PR to amplify growth
A step-by-step framework for spotting winning product ideas and validating them fast
Conversion design principles that lift AOV and reduce churn
High-ROI paid media and organic strategies for scaling from 0 to consistent six figures
Practical approaches to structuring exits and negotiating multi–six-figure deals
How to build repeatable ops, testing cadence, and analytics dashboards that actually inform decisions
Connect with Liam Trolio
LinkedIn: https://www.linkedin.com/in/liamtrolio/
YouTube: https://www.youtube.com/@liam_trolio
X: https://x.com/liam_trolio
We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!
Business mentioned in the episode
CupKings and Contento Brands
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