The Business Game
The Business Game, A Podcast That Moves The Needle
Ready to level up your business and leadership game?
The Business Game, A Podcast That Moves The Needle - brings you unfiltered business insights, startup stories, and scaling strategies from global leaders, founders, and innovators who’ve built thriving companies.
Hosted by Steve Plummer and Kalena Stano, each episode dives into real-world case studies, growth tactics, and leadership lessons that reveal what it takes to win in today’s competitive business landscape.
Whether you’re a small business owner, startup founder, or corporate innovator, you’ll walk away with actionable tools to grow smarter, lead stronger, and scale faster.
New episodes drop every Thursday and Saturday on Spotify, Apple Podcasts, iHeartRadio and all major platforms.
Watch video episodes on YouTube and explore more at thebusinessgamepodcast.com
The Business Game
Struggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks from startup expert Gerard Doyle!
Struggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks!
Join us on The Tech Panels for a powerhouse episode with Gerard Doyle, founder of Fractal and a startup marketing guru! With over 20 years of experience spanning global brands like Microsoft, GM, and Coca-Cola to high-growth startups, Gerard shares his playbook for marketing innovations people don’t yet know they need.
In this episode, we tackle the biggest marketing mistakes startups make, balancing rapid growth with sustainable branding, and mastering subtle strategies like native and experiential marketing. Gerard also breaks down SEO essentials, revealing tips on how startups can dominate search rankings. Plus, he shares insights on using digital marketing to impress investors, crafting compelling stories to shine in competitive AI and SaaS markets, and convincing VCs to prioritize marketing.
Connect with Gerard
LinkedIn - https://www.linkedin.com/in/gerarddoyle/
Website - https://fractal.com.au/
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Stay tuned for more exciting episodes!
