The Business Game
The Business Game, A Podcast That Moves The Needle
Ready to level up your business and leadership game?
The Business Game, A Podcast That Moves The Needle - brings you unfiltered business insights, startup stories, and scaling strategies from global leaders, founders, and innovators who’ve built thriving companies.
Hosted by Steve Plummer and Kalena Stano, each episode dives into real-world case studies, growth tactics, and leadership lessons that reveal what it takes to win in today’s competitive business landscape.
Whether you’re a small business owner, startup founder, or corporate innovator, you’ll walk away with actionable tools to grow smarter, lead stronger, and scale faster.
New episodes drop every Thursday and Saturday on Spotify, Apple Podcasts, iHeartRadio and all major platforms.
Watch video episodes on YouTube and explore more at thebusinessgamepodcast.com
The Business Game
The Formula That Let Him Work Less and Earn More. Greg Cassar’s System
Join hosts Kalena and Steve on The Business Game, a podcast that moves the needle, as they sit down with Greg Cassar from Collective Mastermind to uncover the exact strategies he used to generate over $500 million in online sales. Greg reveals his proven growth hacker model, the B+I wealth formula that transformed his financial future, and how AI tools are revolutionizing business productivity while cutting costs by up to 300%. From scaling e-commerce brands on Amazon to mastering multiple income streams, this episode is packed with actionable business advice, marketing strategies, and investing insights that every entrepreneur needs to build wealth and achieve true lifestyle freedom.
In this episode, you'll discover:
* The growth hacker model: How to scale businesses with zero upfront costs using profit-share partnerships
* B+I Formula: Why business + investing is the secret wealth-building strategy every billionaire uses
* AI productivity hacks
* Multiple income streams: How to build a multi-legged stool business model that protects you from failure
* When to say "NEXT": The framework for knowing when to pivot, close, or scale a business opportunity
* Coolness factor formula: Income divided by stress - how to maximize profits while minimizing burnout
* Marketing strategies that work now: Why organic social content and AI SEO are replacing traditional Google ads
* The directionally correct mindset: How small daily improvements compound into massive long-term success
* Investing fundamentals: Bitcoin, blockchain, and the AI boom - where to invest for 10,000% returns
* Sales psychology secrets: Future pacing, view-through selling, and the magic closing question that removes buyer resistance
Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com
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Connect with Greg Cassar
Website: https://collective.com.au/
LinkedIn (Greg): https://www.linkedin.com/in/gregcassar/
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